Overview
A premium wellness brand selling CBD oils and crystal wellness products across Italy. The brand sits at the intersection of natural wellness and spiritual practice — a positioning that demanded a website far removed from the clinical white of typical health brands.
Deep forest greens, close-up botanical photography, and a deliberately slow editorial pace create a brand presence that feels considered and premium. The product catalogue is structured to educate first, then convert — reducing purchase anxiety through content before the add-to-cart moment.
Product Catalogue
Every product presented with editorial photography and detailed descriptions. Shop built for conversion.
Educational Content
Blog and guide sections that build brand authority and reduce buyer hesitation before checkout.
Dark Brand Design
Deep green tones and natural textures set the brand apart from generic health e-commerce.
Trust-First
Lab reports, certifications, and ingredient transparency built into product pages — wellness customers need to trust before they buy.
Technical
Built on a custom HTML/CSS/JS frontend integrated with a headless CMS backend, giving the client full product and blog management without touching code. The storefront connects to a payment provider for direct checkout.
Image-heavy by nature — all product photography served via a CDN with next-gen formats (WebP/AVIF) and lazy loading. Page speed maintained at Lighthouse 92+ despite the visual richness.