Overview
A CrossFit affiliate in Barcelona. The gym had an outdated website that was losing potential members to better-looking competitors — despite running better classes. The brief was direct: make it look as good as it performs.
The design draws on the CrossFit brand identity — orange against black, raw photography of athletes at maximum effort, bold display type. But the execution is refined: every section has a clear purpose, the class schedule is instantly readable, and the membership conversion path is optimised at every step. Community is the gym's strongest asset, so the website leads with people, not equipment.
Class Schedule
Live weekly WOD schedule with class types, times, and coaches. Updated by the gym without developer help.
Membership Plans
Clear pricing tiers with feature comparison. Reduces sales friction — members self-select before they walk in.
Community Focus
Athlete spotlights and community stories. The human element converts better than any feature list.
Free Trial CTA
A persistent, frictionless free-class booking CTA — the single most effective lead capture for any gym.
Technical
Custom HTML, CSS, and vanilla JavaScript. The class schedule is driven by a structured JSON file that non-technical staff can update directly — no CMS login, just a shared spreadsheet that exports to JSON. Membership enquiry forms connect to the gym's existing CRM.
Performance-critical for local search: local SEO configured for CrossFit Barcelona searches, Google My Business integration, and structured data for the sports facility. Deployed on Cloudflare Pages. Lighthouse: 95+.